Unibet’s Maria Rebrands and Launches Revamped Web Site in Mid-February
Online gambling operator Unibet announced today that it’s to introduce an overhauled form of its online gaming brand Maria later this month. The organization stated that the overhaul would add a completely responsive front-end site as well as a brand new brand name tonality. Therefore, the it will be diversified in a bid to become more attractive to both feminine and gambling that is male.
Unibet purchased Maria Holdings Ltd. back 2007 for the amount of £54 million. It shall now be rebranded as Maria Casino in all the areas it operates by mid-February. The launch would be to take place in three phases. The overhauled website went live on February 8 in Estonia. Its to be launched in the UK on 15 and will go live in Denmark, Finland, the Netherlands, Norway, and Sweden a day later february.
What’s more, it will shift its providing from online bingo to casino games once the latter have actually proved to be more popular among gambling customers. Thus, the brand will be able to target both male and players that are female.
The casino that is online is going to be offered across all available networks. The Maria Casino site will have its logo and branding revamped. Brand New personalization features and dashboard will additionally be introduced. Dersim Sylwan, Head of Marketing for Maria, explained that even though website is always one ‘with a touch that is feminine’ they’ve been now aiming at expanding their client base so that it consist of both male and female gambling customers.
Are you aware that shift from bingo to casino, the professional noted that they can are in possession of to update the brand in a manner that reflects that change aswell Maria’s customer demographics. Bingo will carry on being an essential part associated with the brand’s product offering, using the bingo client that is latest launched back in 2015 showing significantly more than positive results.
After its revamp and rebranding, Maria Casino will even have a brand new brand character that is anticipated to engage current customers more deeply in exactly what the website is providing and would offer grater loyalty from their website.
An marketing that is exciting will mark the rebranding and revamp. It will be distributed across all channels in order that both current and prospective new players are going to be reached and introduced to the brand new brand character and the revamped web site. TV ads will run within the organization’s core markets, other content that is related additionally be spread across various channels, with radio, print, and mobile being among those. a social media campaign will likely be launched to share with players in regards to the changes that are upcoming.
Evolution Launches Dedicated Live Casino Areas for Genting and Crockfords
Provider of Live Casino solutions and other products for the gambling industry Evolution Gaming announced that two new Live Casino areas for online gambling operator Genting Alderney were launched.
A Genting Casino area are offering popular casino games like reside Blackjack, Three-Card Poker, and Baccarat, in addition to Evolution’s exclusive Immersive Roulette. All games will likely be streamed from the said dedicated area at Evolution’s Riga-based studios.
Another devoted area will undoubtedly be featuring VIP experience targeted at recreating the legendary Crockfords, proven to end up being the earliest video gaming club for wealthy players. Gambling customers could have the chance to play Blackjack, Baccarat Squeeze, and real time Roulette, while enjoying the Crockfords recreated look at the Riga studio.
Commenting on the launch associated with the two brand new specific gaming environments, Genting Casino Managing Director Peter Nolan said that it is instrumental to their online growth strategy to have a fully integrated service that spans both in land-based and live-streamed environments. The executive also remarked that a payment that is new is developed to guarantee the easier and faster transfer of funds from on- to offline play and vice versa.
Mr. Nolan explained they have created a package that will be equally beneficial to gambling customers as well as affiliate partners that they are well-aware of what motivates players of both online and land-based casino games and this is why.
The launch of the two dedicated areas will have on Genting’s online brand, the executive defined this as an important milestone for the company’s development, giving customers the chance to experience the Genting and Crockfords atmosphere on a number of devices as for the effects.
Evolution Gaming CEO Jens von Bahr said that they are ‘enormously proud’ to launch gaming Live Casino areas with Genting, hence underlying their focus to converge and optimize video gaming opportunities for land-based venues so that those have the ability to provide both new and existing players using www.beatingonlinecasino.info the most readily useful experience that is possible.
Prior to the launch associated with two specialized casino that is live for Genting, Evolution has supplied the gaming group having its selection of Live Casino solutions. In August 2015, Genting went live with the provider’s complete line-up of green tables for desktop and mobile, with Baccarat, Blackjack, Casino Hold’em being just number of those.